Zacapa is a small town in eastern Guatemala founded in 1876. The rum was named for its 100th anniversary in 1976. Dr. Burgaleta also developed and created the rum Venado, another product of Industrias Licoreras de Guatemala.
Early Zacapa bottles came in a bottle covered in a petate – a handwoven matting made from palm leaves which dates from the Mayan period made in Esquipulas, near the borders with Honduras and El Salvador, by traditional hat artisans. More recently they feature a band around the middle of the bottle.
Ron Zacapa Centenario 23 used to be known as Ron Zacapa Centenario 23 Años. Its name changed due to the confusion it caused, as people thought it was a 23-year-old rum instead of a blend of rums between 6 and 23 years old.