The Kraken is a fairly newish rum to the market. Introduced in 2009 to the UK and at a time when Sailor Jerry had re-branded and changed its formula. The Kraken was introduced to compete with Morgans Spiced and Sailory Jerry. The darker nature of the rum was hoped to give a more authentic style rum experience.
The Kraken’s popularity has no doubt been helped by the early adoption of the rum by JD Wetherspoon’s empire of high street public houses. The Kraken is a mythical sea beast from the 17th and 18th century, who would attack and plunder ships. The rum is strong, rich, black and smooth just like the mythical beast. It is 40% abv which is higher than most Spiced rums.