Ketel One’s brilliance stems from an unexpected and rather extraordinary history. Originating as a small family business in Schiedam, back in 1691, the Nolet family have continuously defeated the odds by overthrowing fierce competition and winning over bartenders globally. The Nolet family have managed to stand the test of time. A test that can only be surpassed with an uncompromising stance on quality. It’s why Ketel One is the vodka it is.