Duboeuf helped on the family vineyard growing up, cranking the manual grape crusher when he was just six. At the age of 18, he began delivering wine on his bicycle from producers to local restaurants. He began bottling Beaujolais to meet a customer’s commission, and went on to form a syndicate of 45 local growers, the Ecrin Mâconnais-Beaujolais. The organization fell apart due to squabbling, and Duboeuf became a négociant in 1964, when he founded Les Vins Georges Duboeuf.
Duboeuf’s business produces more than 2,5 million cases of wine annually. He is almost single-handedly responsible for popularizing the annual Beaujolais nouveau phenomenon, and has won awards for his wines. His wine labels are easily recognizable by their use of colorful flower images and the distinctive Duboeuf insignia.
Georges Duboeuf still heads the company as of 2007, at the age of 74, and his son Franck Duboeuf is considered his heir apparent.