In early March, he’ll celebrate the official opening of his ultramodern Bodega Garzón, his most complete winery vision so far, with its open-fire restaurant and 500 acres of vines planted in 1,000 blocks. The $85 million project features a yet-to-come luxury hotel and a $180,000-entry-fee wine club where members can create their own wines.
Bulgheroni is also a champion of innovative technology and up-to-date research, from vineyard weather stations to embracing new thinking on cement tanks for fermentation.
“I believe people should drink better wine—and if you can reduce the cost, you can overdeliver on quality,” he says. So far, his wineries do.